As an artist, it can be difficult to know how to sell your art. You pour your heart and soul into each piece, so it’s only natural that you would want others to appreciate your work as much as you do. Luckily, there are a few tried and true methods for selling more art. Read on to learn a few easy tips for selling more artwork.
1. Get involved in the local arts scene.
Attend gallery openings, stage exhibitions of your own work, and get to know other artists in your area. The more people who are familiar with your work, the more likely they are to buy it. And, even if they don’t buy any of your pieces outright, they may be willing to act as a referral source, sending interested buyers your way. Creating and sharing a business card might also be helpful. This can help you promote yourself and make it easy for potential buyers to get in touch with you.
You can also check to see if your local arts scene has a space, program, or offer for you to host art workshops or demonstrations. This will introduce your work to new people and show them how your pieces are made. It can also be a great way to connect with other artists in your community. Additionally, participating in art festivals and fairs or even just attending these events gives you the opportunity to meet new people and sell your work to a wider audience.
2. Make it easy for people to buy your artwork.
Social media is a powerful tool that can help you reach a larger audience and boost sales of your artwork. Make sure to post high-quality images of your work and any pertinent information about sizes, prices, and shipping. If you have an online presence, make sure that potential buyers can easily find a way to purchase your pieces right from your website or blog.
You should also consider creating an online store via platforms like Shopify or Instagram. Another option would be to create a Google Form to make it faster and easier for customers to buy from you. If you sell through brick-and-mortar galleries or art fairs, accept credit cards so people can purchase your work on the spot. The easier you make it for people to buy your art, the more likely they will do so.
3. Be proactive about marketing yourself and your work.
While it’s important to create a great product and portfolio, it’s also necessary to market that product and portfolio in order to sell it. Advertising is one of the most effective ways to do this, and it can be beneficial when selling art. Don’t wait for buyers to come to you—go out and find them!
There are different ways to advertise your artwork, and the best approach will vary depending on your work and your target audience. You may want to consider placing ads in local newspapers or magazines, creating online ads or videos, or even placing flyers in local businesses or schools. You can also reach out to potential buyers via email or social media. Using various advertising methods, you can expose your artwork to a wider audience and increase your chances of making a sale.
Make sure your ad is eye-catching and enticing, no matter which advertising method you choose. Use strong visuals and catchy slogans to grab people’s attention and make them want to learn more about your artwork. And most importantly, always be prepared to follow up with any interested buyers. The more effort you put into marketing yourself, the greater the reward will be in terms of increased sales.
4. Improve your shipping or packaging.
If you sell artwork that needs to be brought somewhere or shipped, ensure that your packaging is top-notch. Use sturdy materials like bubble wrap or Styrofoam peanuts to protect delicate items, and clearly label everything so that there’s no confusion about what goes where. Consider researching label designers or frame manufacturers. You should also find a reliable box supplier who can provide you with high-quality shipping boxes at a reasonable price. If you’re selling online, offer free shipping or flat-rate shipping to make it more attractive for buyers. If you’re selling in person, be prepared to pack and ship items on the spot.
You should also get insurance for your shipments in case something gets damaged in transit. If you take the time to ensure that your shipping process is smooth and efficient, buyers will be more likely to purchase from you again in the future.
Selling art can be a challenge, but if you follow these few tips, you’ll be on your way to success in no time. Just remember to get involved in the local arts scene, make it easy for people to buy your artwork, be proactive about marketing yourself and your work, and improve your shipping or packaging. Soon enough, you’ll be selling all the art you can make!